Your Online Identity

by Ross Squire
October 9, 2020


I have written several times in the past about the importance of protecting your online identity. The current, polarized political climate in this country had me thinking again about this topic. Friends and acquaintances from both sides of the political aisle are apt to make their political views known online – some tactfully and well thought out and others not so much. On some occasions I found myself questioning the likelihood of friendships continuing. From discussions with others, I am not alone in these thoughts. I would be naïve to believe that some of my own online posts may not have generated the same reaction in others.

As it pertains to business and your career development, you have to assume that each and every public online post that you make will be viewed by prospective hiring managers or clients. This includes all social media and online platforms – Facebook, Instagram, Twitter, LinkedIn, Nextdoor and more. Now you may be of the opinion that you would not want to work for a person that has a negative reaction to your online posts but at the same time, you run the risk of not having that choice. It may be made for you.

I think it is important to express yourself, especially about topics that you are passionate about. My only recommendation is to be mindful in what you post, in the language that you use, in the evidence that you cite and in the tone that you use. Words have consequences and some may be unintended.