14 Top Mistakes Senior Management Makes
by Robert Dunham

 

 

Robert Dunham, a former Vice President of Motorola Computer Systems, founder of the nation-wide Action In Management executive development program and the performance management company Enterprise Design (www.enterprise-design.com), has identified the 14 top mistakes made by senior management, regardless of industry.

  1. You're Not Listening!


  2. Speaking at your people instead of listening to them results in a decrease of engagement, loyalty, and ownership, and increases staff resentment and negative morale.

  3. Indulging in Overcommitment


  4. Producing a staff that can't say "no" results in overworked and underachieving individuals (dead heroes) who then produce dissatisfied customers-never a winning strategy.

  5. Blinded by the Numbers


  6. Numbers are only a by-product; taking actions to change the numbers without managing what generates the numbers; valuable offers, excellent execution, customer satisfaction, and employee passion, is ultimately destructive.

  7. Fuzzy around Commitments


  8. Fuzzy agreements and lack of standards for generating and managing commitments (the "C" word) produces waste and resignation.

  9. The Customer Comes Last


  10. Allowing your organizations to work on "tasks" without remembering, being aware of, or caring about the internal or external customers will kill customer satisfaction.

  11. Fear and Loathing of Performance Evaluation


  12. Speaking honestly and directly is a skill and requires some courage. Senior managers must learn to provide direct and timely feedback on performance.

  13. Teams in Name Only


  14. Regarding groups of people working together as teams is a mistake-it takes more than that to make a team. Building teams that have trust and effective performance seems to be rare-it must be learned.

  15. The Management Toolbox is Empty


  16. Most managers do not have the complete set of skills needed for effective management; team building, ability to evoke commitment, listening, managing morale, coping with breakdowns, managing customer satisfaction, effective planning of projects, clear and shared standards, clear ethics, presence, and being proactive are key.

  17. "Giving Orders" instead of "Requesting Commitment"


  18. Ownership and excellence do not come from order takers. Ordering individuals produces resentful avoidance instead of what we really want; ownership, pride, and passion which comes from committed individuals.

  19. Inability to Build Trust /Cope with Distrust


  20. Trust is not some vague background feeling. Building trust, repairing trust, and sustaining trust are skills that too few have-it must be learned.

  21. No Clear Game Plan


  22. Quantitative objective or vision statements are only pieces of a game plan. A game plan requires a clear strategy, roles and responsibilities, explicit value for customers, and a team able to execute.

  23. Because I Said So


  24. Arrogance of office leads to giving orders and not gaining the respect and commitment of others, erodes the strength and vitality of the organization, and leaves only the weak and beaten.

  25. Lack of Commitment to Learning


  26. We must learn or be left behind-learning from our mistakes, successes, experiences, and others in the world. It is particularly useful to learn from those who have risked and experienced success as well as failure.

  27. Allowing Cynicism about Management


  28. Management as a profession often viewed as a mystery that cannot be taught or learned. An organization's successes and failures are rooted in management leadership. There must be a commitment to clear standards for management skills and effective programs to produce them.

2003 - 2004 Robert Dunham. Printed with Permission.

About the Author
From his experience of over twenty-years as a practicing executive and as a developer of executives, Robert Dunham has created a new discipline of Vital Management which addresses these issues by clarifying the foundations and skills of action, commitment, trust, value, and satisfaction that are the foundation for effective management and corporate leadership. For more information contact bdunham@enterprise-design.com or call 707-775-4303.

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